Semcore loves the challenge of improving your search engine ranking. We understand the importance of SEO and spend a lot of time making sure we are up to date with the latest techniques to maximise your ranking value. We build a solid SEO core into all of our new websites, but then how far we take it is up to you.

If you’re like the 95% of the public who have never had Search Engine Optimisation properly explained to them, we are happy to walk you through the concepts and discuss how it could be applied to your website. We never guarantee first page rankings but we promise that the more you work it, the more it works for you.

SEO Misconceptions by Semcore Search Engine Optimisation Melbourne

A SEO Misconception

The biggest misconception about search engine optimisation is that it is a one off task that reaps rewards for the life of your website. This could not be further from the truth, good SEO needs to be a regular and consistent project that’s allowed a significant amount of time. We recommend monthly updates based on the situation of your business and website.

For a more information on this, please read this great SEO article by Moz.

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SEO Copywriting

SEO Copywriting is is a combination of building content around what your target audience want to see and read as well as making that same content ready for search engine ‘crawling’ by automated web tools. Finding the balance is the hardest part and the reason why getting SEO professionals to write your copy is important.

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Image SEO

Google’s automated search engine tools cannot ‘see’ images on websites and therefore images need to be tagged, titled and described correctly so Google can ‘read’ them. This allows Google to judge whether the image is appropriate and whether it adds or detracts from the pages search ranking.